Privacy policy

Privacy Policy

Last updated: 03/27/2026

Guarachi Family Wines ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit guarachifamilywines.com or purchase from us.

---

1. Information We Collect

When you interact with our website or make a purchase, we may collect:

• Personal identifiers: Name, email address, phone number, billing and shipping address, date of birth (for age verification)
• Payment information: Credit card details are processed securely through our payment processor (Shopify Payments) and are not stored on our servers
• Order information: Purchase history, product preferences, shipping information
• Communications: Messages you send us via email or contact forms
• Usage data: Pages visited, time on site, referring URL, browser type — collected via cookies and analytics tools

---

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Verify your age as required by law
• Send order confirmations and shipping notifications
• Manage your Wine Club membership and recurring shipments
• Send marketing and promotional emails (only with your consent — you can unsubscribe at any time)
• Improve our website and customer experience
• Comply with applicable laws and regulations, including alcohol shipping permit requirements

---

3. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Shopify — our ecommerce platform, which hosts and processes orders. See Shopify's Privacy Policy at shopify.com/legal/privacy
• Shipping carriers (FedEx, UPS) — to fulfill and deliver your orders
• Email marketing platforms (such as Klaviyo) — to send transactional and marketing emails
• Compliance services — alcohol tax and shipping compliance services as required by state law
• Law enforcement or regulators — when required by applicable law

---

4. Cookies

Our website uses cookies to enhance your browsing experience, analyze site traffic, and serve relevant content. By using our website, you consent to the use of cookies. You can manage your cookie preferences through your browser settings.

---

5. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell your data)
• Non-discrimination for exercising your privacy rights

To exercise these rights, contact us at info@guarachifamilywines.com. We will respond within 45 days.

Do Not Sell My Personal Information: We do not sell your personal information to third parties.

---

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or loss. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

---

7. Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes.

---

8. Children's Privacy

Our website is not directed to individuals under the age of 21. We do not knowingly collect personal information from anyone under 21. If we become aware that we have collected information from a minor, we will delete it promptly.

---

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

---

10. Contact Us

Guarachi Family Wines