Guarachi Family has quite the history from multiple parts of the world. The initial members are Alex Guarachi (father), Sofia Guarachi (daughter), and Lucas Guarachi (Son). Alex grew up in Chile with eight brothers and sisters all born in Santiago Chile. Their mother was originally from Madrid, Spain, the beautiful beach city off the coast of the Atlantic. Their father was born in Santiago, Chile with deep Italian roots. Together they met in Chile and began the Guarachi family line which continues in the United States.
Lucas, Alex, and Sofia
Lucas Guarachi was born in Santa Monica, California and grew up on the west side of Los Angeles. Eventually he ventured out to Boulder, Colorado to study Economics and recently graduated from the University of Colorado, Boulder. Lucas has always been interested in the entrepreneurial world so he has taken on the task of selling Guarachi Famliy Wines direct to consumer across the US. While learning about Ecommerce, marketing, sales, and the wine industry he intends to really develop Guarachi Family Wines and get it into people's homes. While young, he is intent on "spreading a positive impact in as many people's lives as possible," as his career continues.
Sofia Guarachi was also born and raised on the west side of Los Angeles. Sofia grew up with a deep passion for equestrian and proved to be quite the competitor. She also yearned for a change of scenery and found herself in St. Petersburg, Florida to study marketing at Eckerd University. She eventually made her way back to California and has found herself pursuing a career in marketing. To her marketing is more than just making people buy a product, but she finds great interest on the psychological aspect of it. Sofia plans to use such knowledge and skill to enhance Guarachi Family Wines' message as it appears to customers.